Sunday, 8 December 2013


I've been crushing over West Elm products from afar for the last 12 months and getting serious stateside envy. The Brooklyn born brand is owned by interiors giant Williams Sanoma (that also own Pottery Barn) and often branded as their cool hip younger sister brand.

On Thursday West Elm UK opened it's doors on London's Tottenham Court Road. Yesterday I made a bee line for the new store, like an interiors junkie possessed (OK maybe not a junkie but I was fairly excited). Despite giving myself a 45 minute window to sweep the store, an hour simply wasn't enough. West Elm have nailed the retail lifestyle experience; complete with a coffee bar, free nibbles, super friendly staff and a design service area. They even have a 'living wall' of free plants and greenery.

Highlights for me? Thick quality textiles, iron hexagonal mirrors, caged light pendants, Will from Bright Bazaar's Etsy wall gallery (curation of fun bright art) and copper cookware by British Designer Aaron Probyn. The beauty of West Elm is the breadth of choice - from hallway organisers and filament light bulbs to snow globes and wreath wood spheres. Also look out for their vibrant designer collaborations - having partnered up with the likes of Sarah Campbell on print and pattern and Lubna Chowdhary on tile based furniture and accessories.

Visit West Elm UK here

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